Within our quest with the lightest bottle probable, we took our vision to your workforce of skilled glassmakers. Discovering shapes and glassblowing approaches to minimise glass usage without having compromising durability.

True discounts could be undertaking and item dependent, but usually, unbiased scientific tests clearly show that, all else equivalent, For each gramme of glass minimized Meaning more than half a gramme much less carbon emissions in production.

From American bourbon to Scotch whisky, study our helpful information to the different types of whisky, how they’re made And just how they differ.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle is established by adopting a check-and-master model, coming up with and exploring with no limitation and imagining what the way forward for light-weight luxurious packaging could deliver.

Our DRINKiQ programme aims to lift the 'collective drink IQ' by escalating community consciousness of the results of Liquor and supporting liable ingesting.

This new, lightweight bottle is often a matter of exquisite elegance; but additional importantly, it demonstrates what is possible when it comes to lightweighting glass. We'll continue making use of these learnings across our selection, getting extra progressive strides as we look to the future of Scotch.”

In the middle of its 5 years of investigate, the brand continues to be granted a British isles patent4 and to persuade even more development within the marketplace – As well as in a primary for Diageo – a license to the patent will likely be available on a royalty-cost-free basis to any individual on the earth who needs to share in these discoveries.

Of course—this collectible version is usually ordered online and shipped securely to the doorway with signature affirmation.

Designed via a take a look at-and-understand model with exterior glass makers, this gentle-fat bottle incorporates a handblown teardrop shape that reimagines Johnnie Walker's legendary square style, exemplifies the future of light-weight, and aids uncover new choices for lighter, lower carbon packaging alternatives.

Find out more about Spirit of Progress – our world-wide ESG programme to help produce a extra inclusive and sustainable globe.

5 years in the past, Johnnie Walker established out with a selected ambition; to move the spirits market forward. Having noticed that a lot of luxury types were being heading in a fresh route – ‘delicate’, instead of ‘large’ – the brand name sought to experiment with certainly one of its most luxurious whiskies. Aiming to push the boundaries of lightweighting glass, all during the title of development.

With much less than 888 bottles unveiled globally, each bottle is separately numbered and introduced in a very luxurious collector’s situation.

Stated program aims to decrease the fat of glass in Johnnie Walker packaging. This should have a immediate impact on the carbon emissions of Johnnie Walker packaging, both with regards to manufacturing and transport. 

Experienced whisky tasting click here usually takes exercise. Use our do's and don'ts to demystify the encounter and luxuriate in your drams in a whole new way.

“You could say It can be beneficial that we’re getting ahead of your curve with every one of the laws. But we’d started out [Ultra] right before [PPWR principles] were being printed,” claims Lindley, introducing that it’s crucial for Diageo to prioritize as it’s a “significant modify for [all our liquor groups] to generally be contemplating bare minimum doable packaging weight.

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Johnnie Walker set out to advance the spirits field by experimenting with lightweight glass for its luxury whiskies, motivated by the trend toward 'fragile' instead of 'weighty' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.